MediaSpace DME Journal of Communication

Published Annually by Delhi Metropolitan Education (Affiliated to GGSIP University)

The Dodransbicentennial Journey of Media in Assam: Issues, Prospects and Way Ahead
April 21, 2022
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The Dodransbicentennial Journey of Media in Assam: Issues, Prospects and Way Ahead

The Dodransbicentennial Journey of Media in Assam: Issues, Prospects and Way Ahead

Dr. Sayan Dey

Research Article: Open Access

MediaSpace DME Journal of Communication, Vol. 2, Issue 1, 2021, Pages: 13-20

Abstract

Since 1846 Assamese media has come a long way in the national media scene and its steady growth has been bolstered by many noted personalities who excelled in the field of regional journalism. Orunodoi , first published in January 1846 was indeed a special occasion for entire North East India. It literally projected the entire region in the international arena. It also has major contributions towards the shaping of modern Assamese society. Later on vernacular media came to the fore and played a pivotal role during the colonial rule of British in India. The vernacular media in the state was instrumental and influential to the extent that British rulers introduced stringent measures to curb the power of the media. Many of these newspapers were short lived owing lack of proper management and business model. To be precise before the famous Assam Movement, the media in the state was not growing as per expectation. The movement gave media a much needed thrust to the media scene in the state. Radio is the first electronic media to reach Assam during 1948. Radio in Assam is a popular media and its reach is much more than any other media. Being a cost effective and mobile medium, radio has signified its place in rural Assamese society.

Media houses specifically TV channels in Assam have received strong criticism for allegedly distorting and sensationalizing the news content. Although many people believe that regional media does the real, grinding and taxing journalism. But all seems not be well with Assamese media. On ethical as well as legal grounds Assamese media have been found on the wrong side of the fault line many a times. Assamese TV channels are slammed for promoting alleged hyper-nationalism. In recent times, mushrooming of digital media in the state has completely altered the media scene. Owing to inherent characteristics namely speed, interactivity, cost effective and instantaneity digital media has penetrated the already fragmented audience base and have become instant hit among youth and tech savvy generation. Unregulated digital media have been accused of disseminating news and content which are unverified, sensational and biased. Joymati (1935) directed by Jyotiprasad Agarwala marked the beginning of Assamese Film Industry. Although late, Assamese film industry has started to get both commercial and critical acclaim off late. Assamese films are known for their sensitive portrayal of human emotions and struggle. In last couple of decades, the treatment has been experimental with form and content which has again brought back audience in the theatre. At this juncture this paper is an attempt to analyse the 175 th year journey of Assamese media and trace its current status and statis. Further, the paper discusses various issues and problems of Assamese media and also the prospects for the future.

Keywords: Assam, Assamese Media, Media Ethics, Media in Assam, Regional Media.