Recently, it has been stated that social media has had a significant impact on public debate and communication. Politicians are increasingly utilizing social media. Twitter and other microblogging platforms (such as Facebook) have been proposed to enhance political involvement in recent years. Facebook pages and groups have been used by political institutions (e.g., political parties and foundations) to engage in direct dialogue with citizens and encourage more political discussions, while Twitter is an ideal platform for users to spread information in general and political opinions publicly through their networks. According to prior study, political institutions are increasingly required to acquire, monitor, analyses, synthesize, and present social media material that is politically relevant. As a result of the enormous variety of social media platforms and the volume and complexity of information and data involved in them, these activities are referred to as “social media analytics” Systematic tracking and analytic approaches as well as scientific processes and techniques are still lacking in the political domain This paper proposes a methodological framework for social media analytics in political setting.
Keywords: Facebook, New Media, Political Communication, Twitter.